There’s more to a great spritz than following a recipe.
From the traditions of Italian aperitivo to understanding flavour, presentation and the right serve for the right guest, product knowledge can help hospitality teams create a more confident and consistent experience.
Allara Global has partnered with Campari Group to develop the Spritz Learning Series — a new online learning experience designed to give hospitality teams practical knowledge of the aperitivo occasion and six signature spritzes.
Knowledge that goes beyond the recipe
The Spritz Learning Series starts with the foundations.
Learners explore the origins and traditions of the Italian aperitivo ritual, including the role that food, drinks and social connection play in the occasion. They’ll also discover the story of Campari Group, its heritage, iconic brands and influence on aperitivo culture.
From there, the series moves from story to serve.
Six signature spritzes
At the heart of the series are six bite-sized courses, each focused on a signature spritz:
- Aperol Spritz — bright, bittersweet and unmistakably Italian.
- Sarti Spritz — a fruity twist on the classic spritz occasion.
- Hugo Spritz — fresh, floral and made for relaxed occasions.
- Campari Spritz — bold, complex and confidently bittersweet.
- Crodino Spritz — the original alcohol-free aperitivo.
- Cynar Spritz — herbal, distinctive and full of character.
Rather than focusing on recipes alone, each course gives learners the wider knowledge they need to understand and confidently present the drink.
They’ll explore the brand story and heritage, flavour profile, signature serve, glassware and garnish, as well as the guest occasions where each spritz might be recommended.
Each course finishes with a quick knowledge check to reinforce what they’ve learned.
Short, practical and made for hospitality
Hospitality teams need learning that can fit around the realities of service.
That’s why the Spritz Learning Series has been designed as a collection of short, practical online courses with a consistent learning format.
Team members can build their product knowledge at their own pace and take what they learn directly into conversations with guests — from explaining the differences between spritzes to making a more considered recommendation.
Building confidence in the right serve
Knowing how to make a drink is one thing. Knowing what to recommend is another.
The series extends beyond individual serves with Recommending the Right Serve, helping learners think about guest preferences, food pairings and occasions when recommending a spritz.
The aim is to build the confidence to move beyond simply taking an order and help guests discover a serve that suits their tastes.
And there’s more than spritz
Learners can also go beyond the spritz with a bonus Negroni Masterclass.
The masterclass explores the history, classic recipe, variations and presentation behind one of Campari’s most iconic cocktails, extending the learning into another important part of Italian cocktail culture.
Become a Spritz Master
The Campari Group Spritz Learning Series brings together heritage, product knowledge, practical serves and guest recommendations in one online learning experience.
Registration is free and access is instant. Create your learning account, enrol in the series and start learning straight away.
Ready to discover the art of aperitivo?
