Our mission is to build the skills and lift the performance of hospitality teams — through online learning made for the industry, not adapted to it.
Allara Global helps hospitality organisations build capable, compliant and high-performing teams through learning designed specifically for the industry. We combine hospitality expertise, instructional design, compliance capability and enterprise technology to deliver effective training.
Andrew Lewis, Allara Group CEO has spent his whole working life in hospitality. He started as a bar hand and bell hop, studied hotel management, and ran his own pubs across Sydney before heading to the UK to run bars there. He came home to the pub trade, then moved into brokering pub and hotel sales — from single venues to portfolios worth tens of millions.
By the time he started building training, he'd seen the industry from every side there is — behind the bar, above the P&L, and across the negotiating table. It's why every course Allara makes feels like it came from someone who's actually worked a thousand shifts — because it did.
Every venue chooses training for their own reasons — from meeting compliance obligations to building up their people, usually both. Our job is to make that easier — the online partner that works alongside what you already do, from people who understand the industry. That's why Allara exists.
Andrew set one rule behind the bar that the whole company still runs on: would this actually help the person running the venue? If it wouldn't, it doesn't ship. That's what it means to be built for hospitality — an industry that trained one of its own, and got a training company back
As we grow, our processes and strategies may change — but these three values won't.
The best relationships are built on respect and genuine care. We try to be the kind of people you're glad to deal with.
We take ownership. Doing the right thing isn't someone else's job.
We act with honesty and fairness, and lead by example.
Launched Maybe Consulting with Maybe Group - premium hospitality consulting in venue design and guest services
Redesigned JERRY content into 50+ bar and beverage courses. Commenced selling JERRY internationally, in six languages.
Online training rebrands as Allara Global. Acquires renowned bar training, JERRY.
Digital transformation to online training launching micro learning courses custom design division and new LMS
Allara Learning founded by CEO Andrew Lewis. Acquired RTO Tactical Training Group
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