Age Verification / Challenge 25
Age verification plays an important role in preventing the sale of age-restricted products to minors and supporting compliance with legal requirements.
Course overview
This course helps team members understand how to confidently verify a customer’s age, recognise valid identification, and safely refuse sales when requirements are not met — supporting both responsible service practices and legal compliance.
Languages
Available in English
What you’ll learn
- Understand what age verification is and why it is important
- Recognise the laws and legal responsibilities related to age verification
- Identify acceptable forms of identification and recognise signs of fake or altered ID
- Confidently and safely refuse a sale when age verification requirements are not met
Why choose this course?
- Helps businesses meet UK compliance and licensing requirements
- Reduces the risk of underage sales and legal penalties
- Supports staff confidence when handling age verification checks
- Promotes responsible service and safer customer interactions
Legal context
UK businesses that sell age-restricted products must comply with licensing laws and age verification requirements. Failure to follow Challenge 25 procedures can lead to fines, licence reviews, reputational damage, and legal penalties for both businesses and staff.
Providing staff training supports compliance with licensing obligations and helps demonstrate due diligence.